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WigWag Unveils Filament Smart Color LED Light Bulbs

Available for Pre-Order, Filament by WigWag Opens Door to Easy, Cohesive Smart Device Environment

September 10, 2014 08:00 AM Eastern Daylight Time
DENVER & AUSTIN, Texas--CEDIA Expo 2014--WigWag today announced pre-order availability for Filament by WigWag, the smart, dimmable and full-color LED light bulb with price point and lifespan that allow for broad implementation and usage in home or office, as well as compatibility with other brands’ smart devices using the WigWag platform.

“We wanted all things WigWag to work with all other smart solutions on the market -- even those that are not out yet -- so consumers would never be limited in what they could do”

Filament light bulbs are controlled individually or in groups with the WigWag app for iOS or Android or by classic wall switch, and are powered by the WigWag Relay, which plugs into the local router. They offer adjustable 3000K-6000K true-white LED lighting, with dimmable brightness and adjustable color (RGB) LEDs. Filament produces over 64 million colors with up to 800 lumens output with an average lifespan of 20 years. The bulbs are a standard Edison screw, available with a white or black base.

Traditionally smart full-color LED lighting products like Filament have been priced individually as a luxury, making it challenging to outfit an entire space. With Filament the barrier to implementing smart color LED lighting is lowered with starter sets consisting of WigWag Relay and four, eight or 12 bulbs at $199.99, $299.99 and $399.99. Bulb expansion kits are available as low as $25 per bulb. Filament is available for pre-order on and Amazon for Fall 2014 delivery.

“Automated lighting is really only useful when you can outfit an entire room or house. Our smart color bulbs are packaged in kits at affordable prices to move things away from ‘too-expensive’ or ‘geek toys’ to consumer ‘must haves.’ We know the average person simply wants to group color bulbs together and have unified control to do amazing things with lighting. There’s no reason it shouldn’t be easy and more affordable to create this smarter, more colorful and dynamic environment,” said Ed Hemphill, CEO and co-founder, WigWag.

The WigWag Relay, which serves as the brains of the operation, enables Filaments and Internet-connected devices of all kinds, such as Belkin WeMo devices, Sonos, Nest, Philips Hue, LIFX and INSTEON bulbs, to operate easily together under the WigWag platform. The Relay can also work with adapters with different protocols such as ZigBee, Bluetooth and Z-Wave, significantly expanding the scope of supported smart devices. With its open approach to the Internet of Things, WigWag essentially makes smart devices “protocol agnostic,” freeing people to easily build a genius space without issues of current or future compatibility.

“We wanted all things WigWag to work with all other smart solutions on the market -- even those that are not out yet -- so consumers would never be limited in what they could do,” said Hemphill. “WigWag opens the Internet of Things for consumers, developers and hobbyists to grow their collection of smart devices and optimize their home or office with all things working together. If a user says ‘all lights off’, all the lights, regardless of brand or protocol, simply go off. That’s the experience we wanted to provide.”

High-resolution Filament by WigWag photos available at

About WigWag:

WigWag breaks down barriers to the Internet of Things by empowering users to connect and control their smart devices. The WigWag Sensor and Filament by WigWag quickly enable people to realize the benefits of a smart home or environment, and the company’s open source platform enables current and future smart devices, regardless of brand, protocol or standard, to work together as a simple and cohesive system. WigWag is based in Austin, TX, and WigWag products are available at and Amazon. For more information, please visit WigWag at, and connect with WigWag on Twitter (@WigWagCo) and Facebook (

Gina Manassero
WigWag Inc.

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